Selected work
002Film · Direction2025
Ridgeway Tools
A film for a founder — Ninety seconds in the workshop
The brief
The founder could hold a room and could not hold a camera. Everything on the site had been written by someone who had never used the product.
What we did
- Two days on location in the workshop
- A ninety-second cut and six verticals
- Grade matched to the existing brand
Where it landed
- 92s
- the main cut
- 6
- verticals, one shoot
- 3.1×
- time on the product page
