Selected work
003Paid media · Analytics2024
Halden Home
Spend that paid back — Four platforms down to two
The brief
Eleven thousand a month going out across four platforms, and nobody in the building could say which of them was earning.
What we did
- Rebuilt tracking so the numbers could be trusted
- Cut two platforms in the first fortnight
- Rewrote the creative around what survived
Where it landed
- −38%
- spend
- +21%
- revenue
- 2 of 4
- platforms kept
