Selected work
006Social · Content2023
The Fold Bakery
A year of always-on — Fifty-two weeks without a gap
The brief
Three sites, one oven, and a feed that went quiet every time it got busy.
What we did
- A weekly shoot rhythm the kitchen could actually keep
- Twelve months planned a quarter ahead
- Community handled by us, not a bot
Where it landed
- 52 wks
- unbroken
- ×4.6
- followers
- 18%
- of covers from the feed
